I have devoted most of my career to the study of patient behavior, patient communication, and patient engagement. I’m interested in behavioral informatics—how people experience the role of being a patient and how we can use technology to enhance that experience. I founded Leap of Faith Technologies 25 years ago, which led to the development of various technologies to drive patient engagement, adherence and outcomes. Recently I’ve been studying semantic interoperability and ways that codified data can enable man-man and man-machine dialog to create a shared dialog between patients and providers that can be leveraged to enhance care delivery. I’ve led numerous NIH sponsored R&D activities and support entrepreneurism in the private sector, serving as guest lecturer and on advisory panels.