by Roy Cohen
We have a pilot customer at Weill Cornell and a partner who is interested in a collaboration at Sheba Hospital in Israel. We have received resonating enthusiasm from the healthcare industry, including some professionals whose names we cannot yet use but whose involvement would be an immense contribution to any project. We are at prototype stage in terms of our patient-facing product: we can create a GIF for any set of instructions. However, our goal is to adapt our technology to fit into future EMR systems at our partners' hospitals, so we could easily scale across large caregiver networks.
Student, M.Sc. Information Systems
Biography: I'm a dual masters candidate at Cornell Tech & Technion studying computer science as it pertains to health technologies. I'm currently taking coursework and pursuing projects at the intersection of digital health and information systems. I previously worked as a healthcare consultant leveraging data analytics for payers and providers and at a digital health accelerator.
Advanced Degree(s): M.Sc. Information Systems
Our product is primarily about patient engagement. All the monetary and systematic benefits would be a result of successful patient engagement. We want to engage patients with easy to read text, which we immediately create from the original release instructions. And we want to engage them with compelling visuals from a library that we will start to create once funding becomes avaialble. Right now, we are testing our proudct with images from the creative commons and with text generated from open APIs, and we are seeing amazing results. It is patient engagement that got us started, and it is what we will always aim for moving forward.
Physicians understand more than anyone that good release instructions are crucial. But when will they ever find the time to write and illustrate their instructions so that every patient could easily understand them? That's where we offer a solution!
Hospitals and insurance companies spend more than $40 billion a year on hospital readmissions. It has already been established that a large part of readmissions owes to patients not understanding the release instructions given to them. BitHealth aims to mitigate that problem by providing hospitals with a tool that is easy for nurses and doctors to use -- and easy for patients to read and follow.
In our first six months, we have already managed to creat BitHealth stories for two clinical cases. We have found keen partners at two internationally renowned hospitals. We are now working with legal experts to tackle some of the complicated questions in incorporating our product into doctors' practices. In the next six months we expect to pilot the product at selected clinics, and to continue marketing efforts in the United States.
At the moment, we are aware of three other teams working on similar solutions. Two of these teams are in academia, and their timeline for product launch seems much longer than ours. The third team we are aware of is focusing on video, as opposed to still-image-based GIFs; we aim for a more diverse group of customers. We believe we are ahead than our competition in tackling the legal questions involved in bespoke patient education, a crucial aspect for a company that is truly looking to scale.
We have partnered with clinicians who are eager to test our product and potentially lobby to incorporate into their hospitals' systems: Dr Heather Yeo at Weill-Cornell and Dr Nathalie Bloch at Sheba Hospitl.
Really love this idea especially since many patients comprehend information differently. Also, kudos on answering how your product intends to help patients. It should always be first & foremost!
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