Brian Walker
Vice President
Marketing and Advertising, Indianapolis, Indiana Area
About Me
VP at Statwax - a full-funnel, conversion-centric digital advertising agency located in Fishers, Indiana. I oversee a team of colleagues passionate about the digital advertising space, who strive to bring transparency and conversion-based results to a range of clients from education to consumer electronics. Our work includes the brainstorming and implementation of full digital strategies for clients, designed to take users from first awareness through the funnel to a conversion while generating lifetime value. My work and passion in the field spans all client sizes and industries, with recent successes including adidas, GE, Concorde Career College, and SMS Audio. Specialties: • Google & Bing PPC - including creation of scripts for optimization automation, implementation of conversion-based bidding strategies, alpha-beta campaign structure, and existing account auditing and optimization • Google Analytics and Tag Manager - including custom report and dashboard creation, tracking implementation with third-party CRM systems, and development of client-specific attribution models to assist in the refinement of marketing strategies • Social media advertising - including copy writing and audience persona research and targeting
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