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Rx Interactive, Inc: Healthcare Gamification

by Del-Metri Williams

We use game mechanics to create fusion between patient education and patient engagement.
Southlake, TX United States Patient Education MedStartr Ventures challenge

All Team Company Patients Physicians Hospital Partners Mission Innovation Details Supporters Comments Updates

About our project

The problem we solve: Medication non-adherence is one of the most serious problems in healthcare, posing a heavy financial impact on all constituencies. On the cost side, the New England Healthcare Institute estimated that medication non-adherence is responsible for $290 billion in “otherwise avoidable medical spending” in the US alone each year. Among patients with chronic illness, approximately 50% do not take medications as prescribed. Increasing adherence rates by only 10 percentage points would translate into a $41 billion pharmaceutical revenue opportunity in the US ($124 billion globally), accompanied by improved health outcomes and decreased healthcare spending.

About our solution: Rx Interactive uses gamification technology to make patient education engaging. Gamification is built upon 10 primary game mechanics, proven to motivate and engage users, such as immediate feedback, goals and rewards. Our solutions will be optimized based on the disease, medication and average demographic of the patient. Unlike the status quo, where patient education is addressed by using pamphlets from a doctor's office, we will offer an engaging experience so patients are motivated to take their medicine, know how to take it, know the side effects, when to call their doctor and manage the disease.

Progress to date:

Rx Interactive, Inc. has a gamification prototype for patients diagnosed with breast cancer.  The prototype has an engaging story theme based on the average demographics of breast cancer patients.  Patients are rewarded for progressing through the story and doing micro learning activities.

Rx Interactive, Inc. has an alternate reality game prototype for breast cancer survivors called "Survivor's Island".  Players will be given fun quest and challenges that help them on their journey to surviving breast cancer.

About Our Team

Creator: Del-Metri Williams

Bio: Accomplished digital marketing and sales professional with over 15+ years of experience increasing revenues for industry leaders. Excellent academic credentials, including a Master’s of Business Administration in Marketing and Management and Bachelor’s degree in Business Administration, combined with exceptional hands-on experience. Proven ability to develop and implement effective digital marketing plans and successful eCampaigns. Goal-oriented leader and entrepreneur with extensive public speaking and customer presentation skills. Demonstrated experience in the healthcare, financial, and wellness industries. Recognized talent in gamification – certified by the Engagement Alliance and received a Statement of Accomplishment in Game Design. Gamification strategies are available for pharmaceutical, hospital and insurance companies to reduce cost related to medication and patient adherence. She is the author of As a Mom Thinketh; A Mother’s Guide to Unlimited Wealth. Ms. Williams has been featured on Good Day Dallas (Fox4), Positively Texas (CBS11) Daybreak (WFAA ABC), At Home Live, Healthy Wealthy & Wise (Family Network), Paths Across America (Inspiration Channel) and Oprah. Her speaking portfolio includes seminar, workshop and keynote speaker at the Women of Influence Inc. Personal Development Conference, Spirit of Sisterhood Empowerment Expo, women’s groups, chambers, book clubs and many civic organizations. Specialties: Digitial marketing strategy, Organic Traffic, Gamification, Serious Games, Managed Online Marketing, Digital Marketing, Online Reputation, Local SEO, Video Marketing, Search Engine Marketing, Online Marketing Channel, Lead Generation, Trade Show, Social Media Marketing, Sales Training, Online Marketing Campaigns, Market Research, Internet Marketing, Web development, SEM, SEO, PPC, Traditional Marketing Communications, Pay-Per-Click, Digital marketing initiatives

Title: CEO/Founder

Advanced Degree(s): MBA

About Team Members


Lee Trawick
CTO, BS Mathematics; Statistics
Biography: Actuary, UX Designer, Data Scientist, Lifelong Learner
Title: CTO
Advanced Degree(s): BS Mathematics; Statistics

About Our Company

Rx, Interactive, Inc.

Location: 100 King Ranch Road
Southlake, TX 76092

Founded: 2016


Twitter: @DelMetri


Product Stage: Prototype/MVP

YTD Sales: Working on it

Employees: 1-2

How We Help Patients

We create a game like experience, so patients can manage their disease in an engaging way.  Our solutions will increase the health literacy of the patient, because they will be rewarded intrinsically as they progress through the patient adherence platform. They will know right away if their medicine is making them sick and if they need to call the doctor.  Our interactive micro learning makes patient information simple and fun.  No more searching for pamplets or getting confusing information off of the internet.  Most importantly, they will have better outcomes since they will have daily interactions that will keep them focused on their health goals.

How We Help Physicians

Rx Interactive, Inc.'s solution help with physician and staff time constraints that challenge them from providing consistent education for patients.  Increasing the patient's health literacy prevents unecessary office and ER visits.  It allows contious engagement with patients. 

How We Help Hospitals

We assist hospitals by providing an extention to nurse educators.  By helping patients adhere to their treatments, they can lower hospital readmission rates.

How We Help Partners

Rx Interactive, Inc. reduces payer challenges regarding funding for expensive/chronic medications that patients are not taking or not taking properly.  Our solutions also motivate patients to adhere to health and wellness goals, which lower cost from readmissions and switching medications uncessarily.

Pharmaceutical company challenges that occur when patient adherence occurs and patient response rates decline, physicians are more likely to switch therapies prematurely.  This scenario is bad for pharmaceutical companies regarding their treatment reputation and overall profitability. 

Innovation Details

Intellectual Property Summary

We currently have our name trademarked.

Clinical Information


Regulatory Status


How we will use the funds raised

Rx Interactive, Inc. will use funds to go from prototype to develop a complete gamification adherence platform.  We will also use the funds to finish Survivor's Island game in time to launch in October during breast cancer awareness month.

Thank You

In western culture where so much of our healthcare is dependent on medicine, you would think more would be done to educate patients.  I am looking for healthcare heros to join me in disrupting healthcare and bring patient education into the year 2017 and beyond.  I appreciate any support by votes, sharing our page and donations.

Healthy regards,

Del-Metri Williams - CEO




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