About our project
The Lifestyle Problem We Solve
You don’t have to go to the gym, doctor, or even have a laptop to start living a healthier life. We bring your health to YOU during your day.
Personal Medicine Plus is a behavior change mobile health startup company. Our initial project is an iOS and Android application that flows data from the top connected health devices on the market, eliminating the need for tedious data entry of the existing mobile health and diabetes apps – a major problem in today’s fast paced world.
Personal Medicine Plus was founded Dr. Natalie Hodge, a hacktivist Physician and Brandi Harless, a business savvy Public Health Professional with deep understanding of rural health and issues facing underserved patients, including access to wellness and education programs. We want to improve your wellness and eliminate disease with a SIMPLE approach to lifestyle changes.
The Personal Medicine Plus Solution
The current apps that monitor conditions like diabetes requires tedious data entry – a major problem for people who want to take control of their lives in our fast paced world. Our app enables patients to see how their behaviors are improving their chronic conditions without the burden of constant data entry.
Hundreds of connected devices track weight, glucose levels and blood pressure but manually adding data to mobile devices takes time. Personal Medicine Plus will seamlessly integrate the data into one, easy to read dashboard on a mobile device.
Patients and providers can see the ongoing progress of behavior modifications, such as increased exercise, better diet and smoking cessation. Positive feedback and encouraging reminders are key features to enable patients to take back control of their lives and continue the journey to long-term, healthier behaviors.
Personal Medicine Plus uses the integration of evidence based guidelines and modern technology to build a simple, intuitive platform to help users improve their health through small lifestyle changes over time. Personalized Medicine Plus will help patients and healthcare providers to monitor progress and build healthy new behaviors.
How Does the App Work?
• Connected devices flow information to mobile phones, seamlessly.
• One-touch tracking of important food and water intake daily.
• Gentle customizable reminders will help you think of YOU during the day
• An easy to read dashboard displays key data, like weight, glucose levels and blood pressure.
• Positive reinforcements pop-up on the phone throughout the day with video upload options for motivation
• Evidence based standards used to set default intake requirements • Accelerometer technology tracks movement. • Cloud platforms store secure data.
User Centered Design
The followings designs have all been developed with the help of Dr. Hodge’s patients. Our goal was to create a simple, easy to understand design that allows users to quickly get a snapshot of their health at any given moment in the day. The green, yellow, red color design is an intuitive system, and users will understand at a glance which part of their health needs attention.
The game feel of the design helps create a more interesting and engaging experience for the user. We look forward to testing these designs in the next few weeks with several focus groups. We are constantly gaining feedback and rapidly prototyping every step of our development.
What are Personal Medicine Plus’s long-term benefits?
Our vision for Personalized Medicine Plus is to create a simple, lightweight and scalable tool that leverages the world of connected devices. By engaging as many users as possible with chronic conditions like diabetes, we could create the drastic cost reductions that we are seeking in our healthcare system today.
How will our App help patients?
Our app will track and improve your lifestyle from the moment you turn it on. Now you will be able to get expert advice and healthy reminders throughout the day so you feel better, and your next visit to the doctor will be more productive. You will feel in control of your chronic conditions because you will know what part of your life needs the most attention – instantly.
How will our App help Physicians?
The platform will help physicians like myself truly help our patients get rid of lifestyle illness by helping them in between visits. I spend hours discussing behavior change with my patients but at the end of the day, they need tiny reminders and small changes throughout their day to ensure slow steady health improvements.
How will PMP help Our Partners?
In the era of healthcare reform, outcomes matter. By integrating PMP into your institution, the patient and provider relationship will improve and the each visit will be focused on the patients’ specific treatment needs. Reducing costs is a huge challenge, and adopting PMP is an efficient and effective solution that will merge wireless technology, personal medicine and high adoption rates.
How will we use your funding?
We have been working rapidly for 3 months to develop our concept, workflow and strategy for gaining and retaining users. We now need to complete development and beta testing for version one.
Our development roadmap includes extensive integration with cloud platforms for continuos biometric screening and data integration. We are utilizing the experience of our technical advisor to begin development on the basic food and water tracking features. The accelerometer feature will be developed by our mobile contractor who has extensive experience in creating applications for the iOS and Android platforms in the healthcare space. The development timeline is approximately 3 months although we hope to have a basic feature beta option available within 1 month for testing.
What are the Phase One Mobile Features?
• Beta version of the Health Dashboard with device integration
• Photo uploads for healthy habit reminders
• Reminders available- medication, fruit/veggie intake, water intake, smoking cessation
• Healthy eating and movement tips to begin healthy behaviors
• Tracking fruit, veggie and water track with simple one touch buttons
• Accelerometer tracking to help users get to 10,000 steps
• Scaled down “My Coach” videos
• Basic Setup Features including basic questionnaire to establish goals and baseline health data
Our Team
Natalie Hodge MD FAAP, Chief Medical Officer of PMP. She has been a Practicing Pediatrician Physician for over 10 years, is the Mom of type 1 diabetic child, and experienced in working with adults with chronic illnesses in rural western Kentucky. Her time serving children and working in rural areas has given her insight into the difficulties of behavior change and the importance of maintaining a simple strategy to improve health and help patients make slow steady behavior changes.
Brandi Harless, MPH is the CEO of PMP. She is a Public Health Professional, former Director of free health clinic in western Kentucky, former Innovation Director at entrepreneurial startup organization, and has a deep understanding of social and health issues facing those in rural areas. In addition, she has the knowledge and training in the startup process and is combining her understanding of public health and behavior change with business strategy.
Bhanu Kanthala, Chief Technology Officer has more than 8 years in software application design, development and integration. He worked on multiple areas of tech such as mobile architechure, mobile application development and business analytics and machine learning. Architechted and developed over 20 applications in the fields of healthcare, gaming, retail and social, both on the consumer and enterprise side. Before Joining Personal Medicine Plus he worked at Microsoft and United Healthcare in Hyerabad, India
Nathan Brown UI/UX Designer
Nathan is the creative genius behind our design. His company Solid Rocket Media specializes in design of all kinds.
Gordon Garrett has worked with the KSBDC for more than five years. Gordon has 25+ years of experience starting and growing technology companies. He has a B.S. in computer science, a Business B.B.A. in business and an M.B.A. with I.T. emphasis. In 2010 Gordon was recognized as the Sutton Landry State Star and has been inducted into the Million Dollar Loan Club, a distinction honoring KSBDC consultants who have secured more than $1 million in loans. Gordon is active in his community, participating with the YMCA of Central Kentucky and the Rotary Club. When not at work, Gordon enjoys cycling and spending time with family at his cabin on Lake Superior.
Jay Campbell, Technical Advisor
Jay is a serial mobile tech entrepeneur with successful exits, iPhone and iPad app developer and instructor. He has direct and extensive experience working on both the server side, and the customer facing side of apps, from database administration to web service integration to implementation of user interface on iPhone and iPad.
Specialties include iOS, Cocoa, Core Data, Linux Sysadmin
Contact Us
Personal Medicine Plus Website
Solid Rocket Media
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Have a question?
If the info above does not help, you can ask the project creator directly.
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