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  • 28

  • $ 16,230

    pledged of $ 10,000 goal
  • 3235

    days ago
  • Funded!

    This project was successfully funded.

  • This project was successfully funded on 2015-04-23

About our project

Movn took second place in the 2015 AHA Open Innovation Challenge!. They did this thanks to support here in MedStartr and by giving a great demo at the Health Sciences Forum on April 22nd in NYC.

Thanks to the support of NYCBIO, all donations to this project are Tax Deductible. To learn more about NYCBIO, please visit

Moving Analytics is a spin-off from University of Southern California and is an alumni of the Viterbi Startup Garage, USC Coulter Translational Research Program and the National Science Foundation Innovation Corps program.


Movn helps cardiac rehab (CR) centers dramatically increase enrollment and revenues; through a mobile platform for nurse-administered, home-based cardiac rehabilitation.

The Problem we solve

Only 20% of patients after a heart attack/surgery participate in cardiac rehab (CR), despite it’s well proven increase in life expectancy (5 years) and reduction in readmissions (30%). The most cited reasons for lack of participation are long distance between CR centers and patient homes, the huge time commitment (3 times a week for 12 weeks) and high patient co-pays (up to $1,800). This is bad news not just for patients and their families, but the average CR center loses $2M in unearned revenues annually. As a result many CR centers barely break even and many major hospitals don’t offer CR.

How We Solve the CR Problem

Movn enables CR centers deliver home-based programs to patients through their mobile devices. Movn consists of a mobile app that guides patients through their-care plan and a web-based case management system for nurses to administer the program and get reimbursed (up-to $2,400/patient).

How Movn Works

Cardiac rehab consists of supervised exercise coaching, education and counseling. Movn automates the exercise and education components of cardiac rehab and delivers them to patients through the mobile app; while the nurse delivers the counseling sessions via voice/video calls.

Clinical Proof to date

Movn is based on over 20 years of research in home-based cardiac rehabilitation. Home-based cardiac rehab has been shown to produce the same clinical outcomes, re-admissions & adverse event rates as traditional rehab. In hospitals that implement home-based CR, 5 times more patients participate and 90% of them complete the program.

Traction so Far

Clinical deployment of Movn will begin in Q2 2015 with the Keck School of Medicine at the University of Southern California.

Other traction include:
. Launched Beta version of Movn on Google Play store with 20,000 downloads and an average rating of 4.1/5
. Completed usability pilot that demonstrated Movn increased exercise capacity amongst senior adults by 15% over a 3 weeks
. Relationship with the connected heart health initiative at the American Heart Association

FDA Status

FDA regulation not required presently. As the relationship between mHealth and the FDA evolves, Movn will comply with all requirements and regulations.

How we will help reduce cardiovascular disease and stroke by 20% by 2020

Movn increase patient’s accessibility to cardiac rehab, which is the embodiment of AHA’s life’s simple 7 strategies to prevent cardiovascular disease and stroke. When patients are able to complete cardiac rehab; their mortality rate is reduced by 58% in the first year, readmissions are reduced by 34% and life expectancy increases by 5 years.

How We Help Patients:

Although most patients will love to do cardiac rehab, the harsh reality of the high-copays, long-commutes and huge time commitments cardiac rehab requires makes it impossible. As a result 80% of patients go without adequate care after a heart attack/surgery. This leads to increase in re-admissions and mortality. We enable patients receive the full benefits of cardiac rehab wherever they are at their own convenience. We also reduce the number of visits required, which makes CR more affordable.

How We Help Doctors and Cardiac Rehabilitation Teams

The average cardiac rehab center receives 1000 referrals a year of which only 200 patients enroll and less than 65% of them complete the program. This results in over $2M in unearned reimbursements per year. Movn enables CR centers to augment their current operations with a reimbursable home-based program so they can capture, serve and monetize those patients who don’t participate. With our product CR centers can earn $2,400 per patient and one case manager can serve 200 patients annually; hence significantly increasing revenues with low operating costs.

How We Help Hospitals, Institutions, and/ or Medical Facilities:

Cardiac rehab has been proven to reduce re-admissions by 30% and increase life expectancy by 5 years. For patients who don’t do cardiac rehab the readmission rates as high as 45%, under Obamacare this results in significant financial penalties and low quality ratings. Hospital systems like Kaiser Permanente and the VA which implement home-based rehab have shown that 5 times more patients enroll and 90% of them complete the program. By implementing Movn your hospital will be able to provide quality care to patients at home; hence you’ll reduce readmissions and improve patient’s experience.

How We Help Our Partners:

Movn is great for partners of various types, we have briefly described some ways we would like to or are already working with partners. Please be welcome to email us to discuss partnership ideas listed below of an idea you have.

Our partners include:
Hardware Vendors
We’d love to partner with hardware vendors to provide tablets, blood pressure cuffs, weighing scales, portable ECG devices and heart rate monitors that let patients easily track their health information.

Cardiac rehab patients are predominantly in the 50+ age group, this represent a tremendous opportunity to provide wireless services to the fastest growing smartphone market.

AHA and all organizations interested in improving cardiac outcomes
One of the key agendas for the AHA is to increase the utilization of cardiac rehab. We believe in your mission and we’ve made it’s fruition our lives work. We’d love to work with you to develop innovative ways to make cardiac rehab more accessible, affordable and financially sustainable.

How Our Solution Aids in Prevention of Heart Disease

Cardiac rehab is the gold standard in managing cardiac patients post discharge. Movn alleviates the geographic, economic and logistical barriers that stand in the way of patient’s care. Therefore making it more accessible for patients and profitable for providers.

How We Further the AHA2020 Mission of reducing Heart Disease and Stroke by 20% by 2020

Our goal is to increase the utilization of cardiac rehab by making it more accessible for patients and profitable for providers. By increasing the utilization of CR, more patients will realize it’s benefits which will lead to fewer readmissions and mortality, and better cardiovascular health.

About Us

Company Name: Moving Analytics Inc.

CEO: Harsh Vathsangam
COO: Ade Adesanya
Design: Joe Villanueva
CTO: Shuo Qiao

Company Headquarters: Marina Del Rey, CA
NYC Connection: Blueprint accelerator

Our site:
Join us on Twitter @movinganalytics

Thank you

Thank you for taking the time to learn a little about us. Please be welcome to reach out to us, ask questions on the comment area, or just select from the various options at the right. We look forward to working with you to improve cardiac outcomes.

Ade and the Movn team


For $ 5 or more

3 Supporter(s)

Show the world you care about this problem and want it solved. In return we will do our best to solve it and know we are doing it for you. Here and on our website, in perpetuity, we will list you and who you are honoring with your donation as a founding sponsor with our sincere thanks.

For $ 50 or more

10 Supporter(s)

You get a copy of the app that guides you through the exercise and educational components of cardiac rehab. You also get inducted to our exclusive product advisory group in which you’ll help our engineers and designers develop a phenomenal experience for patients.

For $ 75 or more

1 Supporter(s)

DOCTORS - Help Your patients get better faster with Movn and show the world you care about this problem and want it solved. In return we will do our best to solve it and know we are doing it for you. Here and on our website, in perpetuity, we will list you and your practice as PIONEER SPONSORS with our sincere thanks.

For $ 100 or more

1 Supporter(s)

CLINICIANS - You get 1 license to the app and dashboard to test at your clinic, in addition to being a founding sponsor.

For $ 100 or more

1 Supporter(s)

PATIENTS - You get inducted into our exclusive patient advisory committee, with your name and photo beautifully displayed on our website. As part of the committee you’ll have access to the pre-release version of the app and you get to give your input on how the app can be designed better.

For $ 450 or more

0 Supporter(s)

CLINICIANS - Get 5 licenses of the app and dashboard to test at your clinic, in addition to being a founding sponsor

For $ 1000 or more

0 Supporter(s)

PARTNERS: AHA, AACVPR, AARP, and all other organizations interested in improving cardiac outcomes - We'll work with you to validate the effectiveness of home-based rehab as a viable alternative through scientifically validated studies

For $ 1100 or more

0 Supporter(s)

CLINICIANS - We’ll meet you in person to demo the product and you’d get 15 free licenses to test at your clinic, in addition to being a founding sponsor.

For $ 5000 or more

1 Supporter(s)

PARTNERS: HARDWARE VENDORS - We will pilot your products with our customers.

For $ 15000 or more

0 Supporter(s)

PARTNERS: Wireless Service Providers - You get first right of refusal to be our exclusive mobile device and wireless services provider

For $ 25000 or more

0 Supporter(s)

CARDIAC REHABILITATION CENTERS - Full PILOT - We will work with you to implement Movn into your program with unlimited licenses for 90 days

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