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  • 17

  • $ 4,500

    pledged of $ 4,000 goal
  • 3242

    days ago
  • Funded!

    This project was successfully funded.

  • This project was successfully funded on 2015-04-16

About our project

This project is a finalist in the 2015 AHA NYC Challenge. Find and fund all the AHA finalists here and come see the winners at the Health Sciences Forum on April 22nd in NYC.

Thanks to the support of NYCBIO, all donations to this project are Tax Deductible. To learn more about NYCBIO, please visit

Imagine a software tool for communicating health conditions to patients that was as easy to use as Google Earth? This award-winning 3D Beating Heart App redefines what engaging patient education content truly is with its elegant design, interactive content, clinical cases and over 100,000 words of learning material.

The Problem We Solve

With average patient consultation times of 7 minutes, doctors simply do not have enough time to thoroughly explain a diagnosis to their patients. This conversation is predominantly verbal, and because two thirds of us are visual learners, it’s no surprise that patients only recall 14% of what the doctors says.

This causes unnecessary confusion, and a confused patient results in significant challenges:

  1. Patient understanding their diagnosis.
  2. Patient’s adherence to their treatment plan.
  3. Patient’s potential to re-admit to hospital.

The Solution: The Google Earth of the Human Body

At Pocket Anatomy, we imagine a future of healthcare where health conditions are visually explained to patients. Our Pocket Anatomy software provides a visual explanation of the patients health condition.

How it Works

By recording the interactive anatomy as well as what the doctor says, the consultation can now be saved to the patient’s medical record and shared with the patient via email or portal access. This allows the patient to re-play the conversation with the doctor/nurse and share this with his/her family and loved ones.

How we Help Patients

At Pocket Anatomy we believe that the selective use of patient educational tools are key to engaging and involving patients in the shared management of their health with their healthcare providers and family.


Introducing visual software, such as Pocket Anatomy, at a primary care level, before the situation escalates to the point of medical intervention is paramount. (Our customers tell us that this education could ideally occur when patients present for cholesterol reviews or general health visits.)

Post Treatment

In a post intervention scenario, our customers tell us that the ability for the patient to view the Òbefore and afterÓ visualizations of the intervention helps inform the patient what he/she should do in terms of managing exercise, diet and treatment plan.

How we Help Doctors and Hospitals

Independent research carried out on behalf of Pocket Anatomy, (by ViaDynamics and available upon request), found a significant return on investment to hospitals in the US. Adding an audio visual recording component to the doctor-patient conversation, saving this to Hospitals Electronic Health Record (EHR) systems, and sharing this recording with patients, can save hospitals time and money under the following three headings:

  1. Patient Satisfaction
  2. Regulation requirements and taxation penalties
  3. Insurance premium savings

How we will help reduce Cardiovascular Disease and Stroke by 20% by 2020

In the words of Nelson Mandela, “Education is the most powerful weapon which you can use to change the world” and we believe that the current verbal and text-based education must now include engaging and participatory visual media. With active pilots in place, membership of the New York-based StartUp Health Academy, and past successes (1), we believe that Pocket Anatomy is well positioned to be involved in this meaningful and worthwhile mission.

  1. Our software has assisted medical students in increasing their grade scores by up to 23% (in University of California Irvine).
  2. Independent market analysis estimates that visual patient education software is reducing the likelihood of patients representing into hospitals within 30 days of discharge by up to 30%.

How We Will Use The Proceeds of Funding

We’re raising finance in order to build in more and more patient educational content into our software, in the form of medical animations and software enhancements to ease the sharing this content with patients (email and EHR integration).

Substantial accomplishments to date

Business Achievements

Debt free with over half a million dollars in sales, Pocket Anatomy has made significant progress, with its software in use in over 50 educational institutions in the US, as well as piloting in three hospitals.



  • Tech StartUp of the Year, The Next Web, Europe.
  • Healthcare Transformers, StartUp Health Academy, NY, USA.


  • Apple Distinguished Education Conferences – Featured Company.
  • Featured on the iTunes App Store for the Summer Period as Best in Class.

Our Team

Mark Campbell, Founder & CEO
Advocate of Patient-Centric HealthCare with 15 Years Industry experience and a Masters in User Centred Design.

David Maher, CTO
6 Years Industry Experience + Degree in Software Engineering and a Masters in Engineering Science.

Catriona O’Dea, VP Business Development
Over 20 years experience in Healthcare, MBA and Nursing Degree.

Contact Us
Skype: pocketanatomy
Twitter @pocketanatomy


For $ 10 or more

1 Supporter(s)

SUPPORTER: You love the idea of transforming healthcare, and want to help a web version of Pocket Anatomy become a reality. You’ll receive your very own spot in the Hall of Fame on our website along with one month's free subscription when we go live

For $ 25 or more

7 Supporter(s)

BETA USER: You’ll be one of the first to use the beta of Pocket Anatomy (for web), claim your username, be added to our Hall of Fame, and get four month's free web subscription (worth $40)

For $ 100 or more

0 Supporter(s)

SUPER USER: You’ll be one of the first to use the beta of Pocket Anatomy (for web), claim your username, be added to our Hall of Fame, and get a year’s free web subscription (worth $120). We’ll also send you a Pocket Anatomy t-shirt!

For $ 150 or more

0 Supporter(s) Limited (75 left of 75 )

SUPER USER PLUS: You’ll be one of the first to use the beta of Pocket Anatomy (for web), claim your username, and get a 18 months free subscription (worth $180). We’ll also send you a Pocket Anatomy t-shirt, mug, and stickers so you can be the envy of all your friends

For $ 1000 or more

4 Supporter(s)

FOUNDING SPONSOR: You'll receive all the perks from lower tiers, plus one free account for life. We’ll also make sure your Founding Sponsor status is clearly shown on Pocket Anatomy’s Hall of Fame, along with a logo and link to your company or website

For $ 2500 or more

0 Supporter(s)

PARTNER: You’ll receive all the perks from lower tiers, plus three free accounts for life. We’ll also make sure your Partner status is clearly shown on Pocket Anatomy’s Hall of Fame, along with a logo and link to your company or website

For $ 5000 or more

0 Supporter(s)

PARTNER PLUS: You’ll receive a custom branded version of our web-based software, including 10 free accounts for life. We’ll make sure your Partner Plus status is clearly shown as the largest of credits in the Hall of Fame including company logo and link to your website. Mark Campbell, (Founder) will also jump on a call to thank you and hear your thoughts on how we can make Pocket Anatomy even better!

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