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  • 16

  • $ 920

    pledged of $ 900 goal
  • 4184

    days ago
  • Funded!

    This project was successfully funded.

  • This project was successfully funded on 2013-01-01

About our project

Note: Thanks in part to the exposure and awareness driven by this crowdfunding campaign, significant offline funding has been granted to the BSE Aware team. We appreciate all contributions made to this campaign and want to express our deep appreciation for all the sharing and contributions that made this cascade of good things happen. The BSEAware App will be delivered and many women will benefit. Thank You!

All of us have known or loved a woman who faced breast cancer.

Our solution increases the chances that women won’t get surprised by the diagnosis and that it is caught as early as possible.

BSE Aware Makes Women Pay Attention to their Breasts:

Our app, BSE Aware, helps women be proactive about their health with several features such as reminders, calendars, and tutorial videos on how to conduct Breast Self Exams (BSEs).

BSEs can greatly decrease the risk of developing late stage cancer.

And, because we can’t give you Ryan Gosling every month, our app is FREE, ensuring that all women have access to the knowledge and tools to remain healthy.

The Odds of Being Diagnosed:

1 in 8 women will develop breast cancer and 1 in 5 of them will die of the disease.

What are the odds of women who survive or never get diagnosed? In the past 20 years, breast cancer mortality rates have declined – this has been attributed to women reporting that they regularly conducted self exams. But, only 30% of women over 20 years old regularly check themselves.

So, we created BSE Aware, something more helpful (but less attractive) than Ryan Gosling.

BSE Aware & Its Features:

Our app provides regular reminders, tutorials on proper techniques for breast self-exam, easy-to-use graphics with the ability to log abnormalities, and stores a cumulative history of exams.

Its adjunct site,, will offer the tools to find the right doctor, support group, and resources to fight breast cancer, should the need arise.

Calendar: Based on your menstrual cycle, the app will alert you via email or SMS of the best time to conduct your BSE. (Menopausal women can choose any static date.)

Self-Exam Wizard: Using a graphic of the left and right breast, with an overlay of seven zones, the app guides women in how to examine their breast and allows them to track any abnormalities or changes in their breast tissue. The data is recorded and entered into the “My History” section of the application.

My History: In this section, women can record their menstrual history, prior breast health issues, previous mammogram dates and results, as well as track their monthly BSEs. Any abnormalities found and logged on the overlay graphic can be shared with medical professionals at the consumer’s discretion.

Resources: This section links to, an adjunct website which provides news and expert opinions on breast health, resources, education, support groups, forums, and geographically tagged doctors and certified breast health centers nearest the consumer.

Tutorial: The app provides a link to a short video tutorial on the current medically approved method to perform the BSE.

What makes BSE Aware Unique?

BSE Aware is the most comprehensive self-exam app on the market and is linked to a unique location-based website.

If a woman finds an abnormality and needs more information about breast health or breast cancer, she has instant access to doctors and clinics near her home to schedule a follow-up, as well as resources, support groups, and educational information on breast cancer.

How this Helps Clinics & Hospitals

By geotagging doctors and clinics, consumers have instant access to those providers in their area for follow-ups, treatment and after-care.

Initially, we will have a listing of all National Consortium of Breast Centers (NCBC) certified practitioners and clinic members and will expand that to other qualified, certifying organizations and their members.

Our app will also have a venue for local clinics and support groups to promote their events and services.

Why BSE Aware is Great for Doctors:

Women have hundreds of things to deal with and so the date of their last period may be a detail they forget.

BSE Aware track patients’ menstrual history, exam history and any recorded abnormalities. This record is easily shared with a physician.

Our video tutorial meets the latest medically accepted exam procedure, which means doctors can be sure the record is accurate and saves them the time of explaining how to conduct the BSE.

How We’ll Utilize Donations:

The funds we raise will be used to complete development, promotion, and dissemination of BSE Aware. Any extra funds raised will go towards expanding the app to platforms other than iOS.

Talk To Us:

Twitter: @BSEAware
Facebook: BSE Aware


For $ 10 or more

0 Supporter(s)

Thank you! Your reward? That Feel Good, warm and fuzzing feeling knowing you've helped save women's lives and many breasts.

For $ 25 or more

5 Supporter(s)

Enjoy the first version of OUR APP and healthy breasts. We'll also thank you on our FB and Twitter.

For $ 50 or more

1 Supporter(s)

Get our app & receive a handy canvas TOTE BAG OR a HOT PINK T-SHIRT with our logo on the front and the statement: "I Support Healthy Breasts" on the back. Also, get a FB and Twitter Thank You!

For $ 100 or more

0 Supporter(s)

PINK WALL OF HONOR. Your name will be permanently engraved on our Facebook Pink Wall of Honor AND... choose between our Tote Bag or our Hot Pink T-Shirt.

For $ 150 or more

2 Supporter(s)

Get BOTH our handy canvas TOTE BAG AND a T-SHIRT.CHOOSE a Pink BSE Aware shirt emblazoned with a pink ribbon ... OR... the "I Support Healthy Breasts" shirt. Also, put your name or the name of a loved one on our PINK WALL OF HONOR.

For $ 300 or more

1 Supporter(s)

PINK WALL OF HONOR PROFILE. In addition to being the first to get our app and receiving the TOTE BAG & BOTH our SHIRTS, your name (or a loved one's) will be permanently engraved on our Facebook Pink Wall of Honor, along with a PICTURE and a 100 word story.

For $ 500 or more

0 Supporter(s)

PIONEER SPONSOR & IN-APP LISTING. Be listed on, on on our Pink Wall of Honor, and ensure that your practice/clinic is listed within our app at its first release!

For $ 500 or more

0 Supporter(s) Limited (2 left of 2 )

PARTNER: In-app advertising of breast cancer products (1 MONTH) OR... on website 125x125 landing page advertising for products relating to breast cancer (6 MONTHS)

For $ 1000 or more

0 Supporter(s) Limited (2 left of 2 )

PARTNER: In-app advertising of breast cancer products (2 MONTHS) OR...on website landing page (125x125) advertising for products relating to breast cancer (12 MONTHS)... OR... Ensure that your clinic/hospital/practice is listed in the first version released and is the FIRST SEARCH RESULT for users to view.

For $ 5000 or more

0 Supporter(s) Limited (2 left of 2 )

PARTNER: In-app advertising of breast cancer products (3 MONTHS) OR... on website Home page (125x125) advertising for products relating to breast cancer (12 MONTHS)

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